IT'S NOT JUST ABOUT BEER...(images from 2012)

 Andreas Gebert / AFP - Getty Images

A woman wearing traditional Bavarian clothes rides a fairground carousel at the Theresienwiese Oktoberfest fair grounds in Munich, southern Germany, on Sept. 23

Michael Dalder / Reuters

People in traditional Bavarian clothes take a break after the Oktoberfest parade in Munich on Sept. 23. Millions of beer drinkers from around the world will arrive in the Bavarian capital for the 179th Oktoberfest. 

Christof Stache / AFP - Getty Images

The Oktoberfest festival tent at the Theresienwiese festival grounds in Munich on Sept. 23.

Andreas Gebert / EPA

Spectators watch the traditional costume parade at Oktoberfest in Munich on Sept. 23.

Johannes Simon / Getty Images

A member of a riflemen's association wears a traditional Bavarian Gamsbart hat during the riflemen's parade on day two of Oktoberfest in Munich on Sept. 23.

Christof Stache / AFP - Getty Images

Musicians parade during Oktoberfest in Munich on Sept. 23.

Matthias Schrader / AP

Ok, but it's mostly about beer...